


Last week, AOL launched a number of mobile services which all are part of the larger mobile strategy. As part of the launch we were happy to announce that myAOL now has a mobile site that is auto-configured based on the content you have configured on your Web version of the page.
Where are my Favorite Places? This is a common question we have been asked by several users in the last few months as we launched myAOL which includes the new myAOL Favorites product. First of all, your "Favorite Places" are safe and sound and can be accessed by using the AOL desktop client. Secondly, myAOL Favorites bookmarks are equivalent to a "Favorite Place" in the AOL desktop client software but are currently not saved in the same place as "Favorite Places." Your myAOL Favorites are saved for access from the Web on any computer that you sign into myAOL from, while your "Favorite Places" are part of the AOL desktop client software and are accessible from any AOL desktop client that you sign into.
Do you have feeds on your blog or web site? If so, add the shiny new myAOL button to you page! It's very easy. 

The summer has flown by, and now as we approach September, we're pleased to say that the new myAOL has been up and running for months. Since its launch, we've added some cool new modules, improved Mgnet, and attracted thousands of new users. For a look back at the "old days" check out this video (below) of David Liu, Senior VP at AOL in charge of launching the new personalization suite as he offers a "sneak preview" of myAOL during a panel discussion titled "The Social Web: Choices & Voices" at the Supernova 2007 conference held in San Francisco this past June. You'll also see some other tech experts giving their opinions on the Social Web, including Mike Speiser of Yahoo!, Greg Reinacker of NewsGator and Martin Varsavsky of FON.
We just created the myAOL group on Facebook. It will let us all interact and share myAOL Personalization Suite updates and ideas by writing on the wall, posting pictures and participating in the discussion board. We hope use it keep you posted on the latest from myPage, Mgnet and Favorites.
Keeping with our open platform philosophy, we are pleased to announce that myAOL is now offering some of your favorite Goowy yourminis widgets to be added to your personalized home page. The flashy yourminis that have been added to the myAOL Gallery include the following widgets:

We are pleased to have just added a local news widget to our content gallery on myAOL. The widget is powered by Topix and offers an aggregation of local news based on the ZIP Code you provide when you first visited myAOL. We are extremely pleased to be working with Topix. Check out the widget below:

myPage is a personalized home page offering access to content and applications from AOL, as well as third party applications and Websites. myPage offers a comprehensive widget gallery that provides access to popular content and features from across the Web, such as Google Gadgets.
Mgnet (pronounced "Magnet") is a distinctive, visual content discovery and recommendations service designed to scout the Web for content based on personal preferences. Using "image clouds" that represent people, places, topics and events, users simply click on pictures of personal interest in order to receive personalized content. Leveraging the robust assets of partners such as Truveo, a leading video search engine, Mgnet delivers a variety of news, blogs and videos related to each image. You will be able to rate and save content, and later this year, be able to view and add recommendations from to your AIM buddies.
Favorites is an updated feed reader that combines user feeds and bookmarks in one place, making it easy to find, manage and import feeds. Simple-to-use folders and shortcut keys allow you to quickly skim through and organize content.
In addition, a "Mix & Share" feature makes it simple to create and share feeds via e-mail, instant message or AIM. Integrated bookmarks offer a place to store favorite content that can be accessed from any Web-enabled computer.
New features and functionality will continue to be added to myAOL. Thousands of content sources, third party applications, snaggable widgets and social networking and sharing capabilities, as well as mobile and international access will be integrated throughout the beta period.
Here is an initial review of the product suite by TechCrunch.
Customization and personalization are a hot topic these days as people look to add their personal touch. Jen Consalvo, Director of Personalization at AOL, recently spoke to a group at Web Content 2007 in Chicago, Illinois on June 19, 2007. Jen presented on how to create a personalized web and gave a sneak preview of the new myAOL which is coming soon. During the session Jen was quoted as saying:
If you are looking to read your feeds on the go, look no further than the new myAOL Favorites mobile feed reader which launched last week. With the new myAOL Favorites mobile feed reader your feeds will be synced up with your myAOL Favorites account feeds so you can access them from your mobile device on the go.