Customization and personalization are a hot topic these days as people look to add their personal touch. Jen Consalvo, Director of Personalization at AOL, recently spoke to a group at Web Content 2007 in Chicago, Illinois on June 19, 2007. Jen presented on how to create a personalized web and gave a sneak preview of the new myAOL which is coming soon. During the session Jen was quoted as saying:

"People have this desire to be able to personalize anything...whether it is your car or your hair(style), whatever it is...and the web justs makes it easier and gives you so much more choice than anything else."

The slides from Jen Consalvo's presentation slides can be accessed here. The video (above) captures some of the clips from the session.

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